Top 6 Ways on How to Manage Your Online Listing

“How to manage your online listing,” is among the top-most searches today by company owners. This is because businesses are always looking for ways to have their companies listed on as many online platforms as possible and be easily discoverable.

Before the invention of the internet, most people used Yellow Pages to locate businesses. Yellow Pages was a printed telephone directory with a list of companies grouped based on their category.

Today, we have more advanced “Yellow Pages”-like lists for listing businesses. Most individuals use search engines like Google, review sites like Yelp, public-facing platforms like TripAdvisor, and mobile apps like Foursquare to locate businesses online.

While still advantageous, having so many places to list your business can be a problem. Some listings may contain outdated, incomplete, or incorrect information about a company. It is, therefore, advisable to manage your online listing to ensure consistency and accuracy.

If you are wondering how to manage your online listing, here is how;

1. Identify the Key Hotspots for Your Industry

If you want to increase your chances of getting discovered by consumers, you need to identify the places potential customers turn to when looking for a business like yours.

You can do this by searching your business on the search engine and see the kind of results you get. Look for publishers, public-facing platforms, or applications that specialize in your industry. List them down and leverage them to reach as many potential customers as possible.

2. Optimize your Website with the NAP data

Platforms like UrbanSpoon and TripAdvisor use information collected from your website to populate their boards. As such, you should make sure the NAP data (Name, Address, and Phone number) posted on your site is accurate and up-to-date.

3. Audit your Business’ Information Online

Another crucial step on how to manage your online listing is to audit your listings. This helps you identify whether or not your business listings are consistent across the web.

Auditing your business listings also helps identify duplicates of your listings on other sites. Duplicate listings occur when businesses create new listings with new information but forget to update the existing listings. You need to avoid duplicate listings because they can hurt your search rankings.

4. Correct Any Inaccurate Data

After auditing your business’ listings, you need to make sure that the information found on these listings is consistent. In the case where the information is inconsistent, take your time to update the information.

The ease of updating your information on these platforms varies, depending on the number of listings.

5. Keep Track of your Listings

Updating or correcting your listings once is not always enough. New business listing publishers are being developed day in day out, and the business information they have may not be consistent with your business data. Also, as your business grows, things like operating hours, phone numbers, and addresses are likely to change.

It is, therefore, crucial to keep track of your listings by updating them from time to time. This ensures your online NAP information is correct and consistent across the web.

6. Use Social Media to Increase your Visibility

You may not realize it, but social media has a massive impact on the success of your business. The interactions you have daily on social media platforms like Twitter or Facebook say a lot about your visibility online.

As such, an excellent online presence is essential to ensure potential customers can easily bump into your business when they search for companies in your industry.


In a nutshell, learning how to manage your online listing is vital because we live in a world where the internet is the key source of business information for consumers. Today, about 95% of consumers use information obtained from reviews to make their purchasing decisions.

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